Texting for electrical
Half the house lost power. They called. You were in an attic.
You cannot answer from a crawlspace. A text from your number within seconds tells the caller you are real and you are coming. They stop dialing.
Electrical: you cannot take a call from inside an attic.
- 9:15 AMMissed call, half the house is dark
- 9:15 AMYour number texts them back, automatically
- 9:17 AM“Breaker keeps tripping. Can someone come today?”
- 9:24 AMService call booked$351
One caller, start to finish. An example, except the green figure: that one comes from the published averages in 02, with their sources.
No trap here
- No contract
- Prices on the site
- Set up for you by a real person
- Texts from your own number
Where the money goes
Four leaks in an electrical company.
Urgent calls that go unanswered
Tripped breakers, dead outlets, burning smells. People want someone now. If you text back first, you are the someone.
Panel upgrade and EV charger quotes that stall
Bigger tickets sit while the customer thinks. A follow-up a week later brings a good share of them back.
Old work you could revisit
Customers you wired five years ago now want a charger, a generator, or a hot tub circuit. A win-back text asks.
Reviews left on the table
Electrical is a trust trade. Recent reviews are what get you picked. Ask after every job.
What a job is worth
What one electrical call is worth, on average.
Most calls are a few hundred dollars. The ones that start with a tripping breaker and end with a panel, or a charger in the garage, are four times that. These are the national averages.
- $351
average electrician job, in a range of $163 to $538
- $1,200 to $2,000
to upgrade an electrical panel
- $967
average home EV charger installation, in a range of $564 to $1,400
What one caller adds up to
- One service call, at the average$351
- If it turns into a panel upgrade, the low end of the range$1,200
Each line states its own assumption. The averages are the ones above.
A month of missed calls, at the average
$3,802
10 missed calls a week, one in 4 of them ready to book, at $351 each. Those are the calculator’s defaults, not your company’s numbers.
A week in an electrical company
Five days, one phone
nobody could answer.
Every rust line is a call you could not take. Every teal line is your number answering for you. Every green line is the job it became, priced near the averages above.
One week, one company
ExampleMonday
- 8:05 AMMissed call, you are pulling wire in a basement
- 8:05 AMText-back goes out from your number
- 8:19 AM“Kitchen outlets dead, breaker won’t reset.” Booked for 2:00$351
Tuesday
- 9:00 AMLevel 2 charger estimate from seven days ago gets its follow-up
- 9:47 AM“Didn’t know about the rebate. Let’s do it.” Install booked$967
- 4:40 PMMonday’s outlet customer gets the review request
Wednesday
- 11:20 AMMissed call, you are in an attic, 104 degrees up there
- 11:20 AMText-back goes out
- 11:22 AM“Half the house is dark.” Same-day call booked$351
Thursday
- 9:00 AMPanel upgrade quote from fourteen days ago gets its second follow-up
- 7:10 PM“Permit came through? Let’s book it.” Upgrade scheduled$1,200
Friday
- 3:30 PMMissed call during a storm, two trucks already out
- 3:30 PMText-back goes out, says you are running behind and honest about it
- 3:52 PM“Tree took the service mast off. Can wait till morning.” Booked 7 AM$351
- 5:00 PMEight customers you wired in 2021 get the one win-back
Booked that week, from texts
$3,220
Made up, like every ledger on this site, and priced at the published averages in 02 so it is a week you would recognise. Your dashboard shows the real one.
What your customer sees
In your words, from your own number.
We write every message with you during setup, in electrical language. You approve all of them before a single one goes out.
Missed call from a homeowner with no power
ExampleReassure, gather details, book.
New caller- Missed call, 11:20 AM
- This is Sam at Bright Line Electric. Sorry I missed you, I’m in an attic. What’s happening? If you smell burning, flip the main off and call 911. Otherwise text me the details and I’ll call back shortly.11:20 AM
- Half the outlets in the kitchen are dead, breaker won’t reset11:22 AM
- Sounds like a GFCI or a bad breaker. I can be there at 2 today.11:35 AM
- Service call booked
EV charger quote follow-up
ExampleA week after the estimate, with a helpful nudge.
Chris B.- Hi Chris, Sam from Bright Line Electric. Following up on the Level 2 charger install estimate. Your utility has a rebate through the end of the quarter, so it may be worth doing this month. Want me to schedule it?9:00 AM
- Didn’t know about the rebate. Yes, let’s do it.9:47 AM
- Install booked
Win-back for past customers
ExampleOne check-in to people you have not heard from in a while.
Nora F.- Nora, it’s Sam at Bright Line Electric. We did your panel a few years back. If you’ve been thinking about a generator, EV charger, or any wiring work, reply here and I’ll get you a price.9:00 AM
- Actually yes, we need a 240 line for a hot tub8:12 PM
- Customer won back
Every text, explained
Seven messages. Here is each one,
and why it is written that way.
When it goes, what it says, why it works in electrical, and the one thing it will never do. You approve every word of every one before it goes live.
01
Missed-call text-back
When. Within seconds of a call you did not answer, during your working hours.
An electrical caller is scared or annoyed, and either way they are dialing the next name. A text from your number that says what to do if it is dangerous, and that a real person is coming, is the first thing that has made them feel better all morning. It is also the right thing to send.
Never. It never goes out when you answered, and it never goes out at midnight. A night call waits for 8 AM with “you called last night” wording.
What they read
ExampleThis is Sam at Bright Line Electric. Sorry I missed you, I’m up a ladder. If you smell burning or see sparks, flip the main off and call 911. Otherwise text me what’s going on and I’ll call you right back. Reply STOP to opt out.
228 characters · 2 segments02
Panel upgrade quote follow-up
When. Seven days after the estimate, then once more at fourteen. Two texts, never a third.
A panel is a $1,200 to $2,000 decision the homeowner did not plan to make, and the three electricians they called all went quiet. The one who follows up with a real reason, that the permit office is the slow part, is the one who sounds like they have done this before.
Never. It never invents urgency. “The permit takes a while” is true; “prices go up Monday” is not something we would write.
What they read
ExampleHi, Sam from Bright Line Electric. Following up on the 200-amp panel estimate. The permit and the utility disconnect take a couple of weeks to line up, so if you’re leaning yes, it’s worth starting the paperwork now. Happy to answer questions either way. Reply STOP to opt out.
277 characters · 2 segments03
EV charger quote follow-up
When. Seven days after the estimate, once more at fourteen.
The charger is the happy quote: the car is in the driveway and the extension cord is a daily annoyance. People say yes to a follow-up because they wanted to say yes a week ago and got busy. The rebate line is only in the text when you told us there is one.
Never. It never promises a rebate amount. Rebates change; the text says “if”, and you confirm.
What they read
ExampleHi Chris, Sam from Bright Line Electric. Following up on the Level 2 charger estimate. If your utility has a rebate running, the paperwork goes in before we start, so let me know and I’ll check the dates. Want me to hold a day? Reply STOP to opt out.
250 characters · 2 segments04
Generator service reminder
When. Twelve months after a generator install or its last service, before storm season in your area.
A generator that was not serviced is a generator that does not start the night it matters, and the owner blames whoever installed it. One reminder a year keeps the unit running and keeps you the name on it.
Never. Never more than one reminder a year, and never to a customer who told you they moved.
What they read
ExampleNora, it’s Bright Line Electric. It’s been a year since we serviced your standby generator. We’re booking annual checks the first two weeks of the month, before storm season. Reply with a day that works. Reply STOP to opt out.
226 characters · 2 segments05
Safety inspection reminder
When. Once a year to customers with homes older than you told us to flag, and to anyone whose job note said “aluminum wiring” or “Federal Pacific”.
The customer who was told about the old panel and did nothing is still thinking about it. One plain reminder is the push, and it is a $351 visit that often becomes the panel.
Never. It never names a hazard in the text. “A few things worth a look” is as specific as an automated message gets; the specifics are yours, in person.
What they read
ExampleOwen, it’s Bright Line Electric. We flagged a few things in your panel last year that were fine then but worth a look annually. Want us to do a safety check while we’re in your area? Reply here and we’ll find a day. Reply STOP to opt out.
238 characters · 2 segments06
Google review request
When. The evening after a completed job, to customers whose job closed without a callback.
Electrical is the trade where the homeowner is letting a stranger open the wall. They pick off reviews, and they pick off recent ones. One request per job, the same evening, is how a company with eighteen reviews becomes the one with two hundred.
Never. It never goes to a job that had a callback or a billing question. We ask once and never twice.
What they read
ExampleThanks for having Bright Line Electric out today, Chris. If the visit went well, a quick Google review helps a small company more than you’d think: g.page/r/bright-line. Reply STOP to opt out.
192 characters · 2 segments07
Win-back
When. Eighteen months after a customer’s last job, once.
A customer you wired five years ago now has an EV, a hot tub, or a kitchen remodel on the way, and they do not remember who did the panel. One text makes you the electrician they already trust instead of the one they have to find.
Never. It is one text, not a campaign. Nobody is nudged twice.
What they read
ExampleNora, it’s Sam at Bright Line Electric. We did your panel a few years back. If you’ve been thinking about a charger, a generator, or a circuit for anything new, reply here and I’ll get you a price. Reply STOP to opt out.
220 characters · 2 segments
The year, already written
Twelve months in electrical,
and what goes out in each.
Set once during setup around your seasons, not ours. Change any month by texting us. The quiet months stay quiet on purpose.
January
Text-backs on the no-heat-related calls (space heaters tripping breakers, dead baseboard circuits). Generator reminders where ice storms are the season.
January service calls are overloaded circuits. The text-back catches the ones that ring while you are already on one.
February
Panel and charger follow-ups on anything quoted in the fall and left to sit.
The slowest stretch for remodel work. Quotes that sat through the holidays get one calm nudge.
March
Safety inspection reminders to flagged homes. Text-backs.
Before the spring remodel rush, when you have the calendar room to do a careful inspection.
April
Win-backs to anyone quiet for eighteen months. Review requests after every job.
People start planning summer projects in April: the hot tub circuit, the shed sub-panel, the charger for the car they are about to buy.
May
Charger and panel follow-ups. Text-backs, more of them.
The busy season starts. The follow-ups keep the May quotes from becoming August regrets.
June
Text-backs on every missed call. Review requests. Generator reminders in hurricane states.
You do not need more calls in June. You need the ones that are calling to stop dialing.
July
Text-backs. Storm-day wording switched on when you tell us you are slammed.
Storm days are when three calls ring at once and two of them hang up. The text-back answers all three.
August
Text-backs. Follow-ups on July’s storm-damage estimates.
A service mast quote that sat through vacation gets its follow-up before the insurance check is spent elsewhere.
September
Generator service reminders ahead of winter in northern states. Panel follow-ups.
The second storm season in some places and the start of heating-load season in others.
October
Safety inspection reminders, round two, to homes that did not answer in March. Text-backs.
Before the holidays, when the house is about to run every circuit at once.
November
Charger follow-ups on the year-end car buyers. Holiday closed dates set.
Q4 is when the new car shows up in the driveway. The charger quote from the dealership day gets its follow-up.
December
Text-backs only. Closed-day wording for the holidays.
Nobody wants a safety reminder on the 24th, and the text-back should say you are closed when you are.
The standing reminders
The rules behind the calendar, each one a date the customer would otherwise have to remember.
- Estimate follow-up
- 7 days after the quote
- Generator service
- Every 12 months
- Smoke and CO detector check
- Annually
- Win-back
- 18 months since last job
- Review request
- Same day the job closes
An example month
What a month of this looks like.
Every line is a booked job that started with a text, priced near the averages above. Your dashboard shows yours, not this one.
Electrical
Example- 3 jobsMissed-call text-backs$1,310
- 2 jobsPanel and charger quotes$2,240
- 3 jobsSafety inspection reminders$615
Recovered this month
$4,165
Made up figures for an electrical company of average size. Not a promise, and not another shop’s results.
The first week
Set up for an electrical company, by a person.
About an hour of your time, once. We do the carrier paperwork, the number, the list and the writing. Here is what that week looks like for your trade.
Day 0
Kickoff call, 30 minutes
We ask what you do most (service, remodels, new construction, light commercial), how many trucks, whether you install generators and chargers, what you charge for a service call, which permit offices are slow in your area, and which months you would rather forget. We ask for your customer list in whatever shape it is in and whether your software can export it.
Days 1 to 3
Your number, made text-capable
We register your business number with the carriers under your company’s legal name. Calls do not change. If the trucks carry a different number from the one on the website, we talk about which one customers actually dial, and text from that one.
Days 2 to 4
Your texts, in your words
We draft the seven messages above with your company name, your first name, your real service-call windows and your review link. You read every one on your phone and change what you want. The safety line in the text-back (“flip the main and call 911”) gets the most attention; most electricians keep it.
Days 4 to 7
Go live, and the inbox on your phone
We turn on the text-back first and watch a day of it with you. Quote follow-ups start the following week so you see what a reply looks like before a dozen land at once. A 20-minute call shows you and whoever runs the office the inbox.
Every month after
The dashboard, together
We look at what went out and what came back, move the reminder windows if storm season moved, and add a seasonal text if it makes sense. If the number is not comfortably above what you pay us, we say so.
What it costs
Three plans. Which one
is yours, by the size of the company.
Every price is on this site and there is no contract. Here is how the three plans map onto the way this trade is usually run.
Starter
$249 /month
One truck, you are the one in the attic
The text-back is the whole product when you cannot answer. Add the follow-ups once you have a stack of quotes to chase.
Pro
$449 /month
Most electrical companies
Two to five trucks, quotes going out every week, a stack of them sitting
The panel and charger follow-ups are where an electrical company’s money is. This is the plan most electricians run.
Full
$649 /month
Running ServiceTitan or FieldEdge, a sales tech, financing on panel jobs
Jobs and estimates are read from your software, nothing is typed twice, and the financing offer goes out on the big quotes automatically.
Software we commonly connect
On the Full plan. Names only; what we can read depends on what your software allows, and we confirm yours on the call.
- ServiceTitan
- Customers, completed jobs, estimates and their status. Used by the larger shops with a sales process.
- Housecall Pro
- Customers, jobs and estimates. The most common choice for a one-to-five-truck residential company.
- Jobber
- Clients, jobs and quotes. Common for owner-operators who started on paper.
- FieldEdge
- Customers, work orders and flat-rate pricebook jobs.
- Service Fusion
- Customers, jobs and estimates.
Why not just…
The other ways an electrical company handles a missed call.
Each one is a real option, and some are the right one at a certain size. Here is what each costs and where it falls down, as plainly as we can put it.
Keep letting it go to voicemail
Nothing on paper.
Nobody with dead outlets leaves a voicemail. They call the next electrician on the list, and that lost call never shows up on any report, so it never gets added up.
An answering service
Roughly $200 to $500 a month for the hours you miss.
A stranger who cannot tell a tripped GFCI from a burning smell takes a message and reads a script. The message does not book the job, and it cannot tell the caller to flip the main.
A second office person or a dispatcher
A salary.
The right answer at a certain size, and the texts still help them: the text-back covers the two calls that ring at once on a storm day, and the quote follow-ups are an afternoon of calls they do not have to make.
A big texting and reviews platform
Typically $300 to $600 a month, on an annual contract, from a number that is not yours.
You set it up yourself, the account manager goes quiet after the sale, and cancelling takes ninety days’ notice. The texts come from a number your customers have never seen.
Do it yourself from your cell phone
Your evenings.
It works for a month. Then it is July, you are in an attic, and the quote follow-up that would have booked the panel is the one you forgot.
Questions electrical owners ask
The ones specific to your trade.
The contract, the number and the cancel-by-text answers are on the FAQ page. These are the ones that only come up on a call with an electrical company.
The text-back and the review requests are, because you still miss calls and you still need reviews. The quote follow-ups and reminders are built for service work. If you are mostly new construction with a builder as the customer, Starter is the honest fit, and we will say so on the call.
Yes, and we recommend it. The sample above says to flip the main and call 911 if they smell burning. You approve the exact wording. It is the one place an automated text gives an instruction, and it is the instruction you would give.
That wait is the reason it helps. The follow-up says the permit and the disconnect take a couple of weeks to line up, so a yes today is an install in three weeks, not next week. It turns a delay the homeowner did not understand into a reason to decide.
It makes it quieter. The storm-day wording says you are running behind and asks the caller to text what happened, so the people with a tree on the service mast tell you that, and the people with a flickering light tell you that. You answer in the order that matters instead of calling everyone back.
Only as “if your utility has a rebate running”. Rebates change by utility and by quarter, and a text that names an amount is a text that is wrong next month. If you tell us a specific program is live, we name it and set an end date to take it out.
No. The text-back only fires when nobody answers. If the apprentice picks up, nothing goes out. If the apprentice misses it, the text goes out and the reply lands in the inbox on every phone, including yours.
Yes. The text goes out from whichever number the customer dialed, so the thread stays with the number they know. Extra numbers are an add-on listed on the pricing page.
They get the text-back and the follow-ups, which property managers like, because they are judged on how fast something gets fixed. They do not get the reminders unless you ask: a commercial account is usually on a maintenance schedule already.
No. A text cannot see the panel. If a customer asks “how much for a 200-amp upgrade”, the reply lands in your inbox for a person to answer, and the follow-up texts say “happy to walk through the options” rather than naming a figure.
Lines we do not cross
Six rules, written for electrical.
They are not settings. They are how it is built, and no plan or request turns them off.
Nothing goes out between 8 PM and 8 AM, the customer’s time.
An electrician who texts at 11 PM is the electrician who texts at 11 PM, forever.
Two follow-ups per quote, then silence. One reminder per year. One win-back, ever.
The point is to be the company that reached out, not the company that keeps reaching out.
STOP means stop, in English or Spanish, instantly, on every message type.
It is the law, and it is also just what you would do if someone said it to your face.
No price, no diagnosis and no hazard is ever named in an automated text.
A text cannot see the wiring. The one safety instruction we send is the one you approved.
Review requests go only to jobs that closed clean, once.
Asking a customer with an open callback for a review is how a company earns its first one-star.
Imported lists get no marketing texts until the customer has heard from you another way.
A safety reminder to someone whose outlet you fixed in 2019 is, to them, spam from a number they forgot.
Book a demo
Fifteen minutes, about
your company.
A phone call with the person who would set it up. We look at how many calls you miss, what electrical jobs are worth to you, and whether this fits. If it does not, we will say so.
- No contract
- Prices on the site
- Set up for you by a real person
- Texts from your own number